HOW TO DESIGN A SUCCESSFUL SOCIAL MEDIA CAMPAIGN PLAN
One of the greatest options that social networks allow us is to program our content because if we can find the time to do it, it is better to take advantage of it and plan for the future. Many use it, write the list of their tasks for the next day, add an idealist in their content calendar and especially program updates on social networks.
Think for a moment that you could program your content for a whole month or even a year later, really that may seem very ambitious because we do not know what tendencies we will have later, in fact, I was just trying to make a clear example.
It is important to understand that programming a part of our content in social networks in advance is worthwhile, that is why it is important that we know some strategies, tips, and tools that help us organize ourselves and advance the publication of our content on social networks.
The content on social networks is updated quickly, constantly and in real time, so when we update a page whether on Facebook, Twitter, Instagram, we do not see the same information that we spent just a few moments, this It indicates that the content seems to have a short life cycle in terms of updates and that is why a solid calendar in social networks should leave space for these updates in real time.
Among the benefits we have when creating a calendar of social media content and planning social content in advance we have: it helps us to maintain a constant cadence, we can assign time-sensitive content in advance, we will take our social marketing out of a silo and we also It serves as a registration system.
There are also some basic tasks that we must take into account when programming our content, such as creating a calendar of important dates, such as New Year’s Day, World Snow Day, Superbowl Day, Women’s Day., father’s day, among many other events that take place during the year, everything will also depend on the theme of your blog and thus be able to make the most of this information.
The next step is to intuitively design the publication calendar, that is, the content plan. Analyze the upcoming dates that may be of your interest and based on you are generating the content that best suits your theme. In addition to this check how often you want to make publications, choose a good schedule makes the impact is much higher depending on each social network.
For the above reason it is important to review the peak hours of each social network, for example, on twitter it is good time to publish between 00.00 and 3.00 AM, then we could program our content to be published at that time, regardless if we are going to be or not, this also varies from our goal, so that’s why you should take the time to plan and organize your calendar, we assure you that you will be benefited from the same.