DISCOVER THE 5 BEST TOOLS FOR EMAIL MARKETING
Email marketing is one of the most effective ways to share your campaign, sell your products and establish a relationship with your customers. Currently there is a great variety of software and services dedicated to sending massive emails, each and every one varies according to the type of use that is intended to give our campaigns.
Email marketing is a great tool, especially if you are in charge of interacting with your existing or new customers, using an email marketing tool will help you effectively manage your lists, connect your customers, build your campaigns, among others, so this time we want to create a top 5 of the best tools that we consider are the best ones to use in Colombia.
This is an email marketing software that offers a wide variety of solutions in terms of shipping, organization and analysis when sending mass mailings, have a team of experts in delivery, have more than 10 years of experience in the support to companies that are in constant communication with their clients and of course they are ready to work with you.
They have a wide variety of responsive templates and a real-time reporting system, which helps us analyze and report our campaigns, including automatic downsizing and rebounding.
Naming some of the characteristics that we can find are:
- Scheduled email marketing
- Analyze your email marketing shipments in real time
- “Rating” of user reputation for email marketing
- List of email marketing subscribers
Now we turn to the software for email marketing called Mailpro which provides us with solutions for the mass mailing also, this is owned by Saasco, a company from Switzerland. Among the services we find with them are:
- Accurate and complete statistics.
- Integrated graphic editor.
- Automatic response and automatic emails.
- Easy to use. It has a trial version.
This software for mass mailings requires a download to be used, however, it is very useful for what we need has the following characteristics:
- Model editor.
- -Mode “only source edition”.
- New templates categorized.
- Integration with the newsletter designer MailStyler.
Mailchimp is another software for mass mailings and offers good tools, only for those from Colombia we can present an inconvenience because the platform and customer service are done only in English.
Even so, we can know its characteristics:
- Drag & drop design that allows you to create email marketing campaigns easily.
- Advanced analytics to control your campaigns and grow your business.
- They offer their own metrics that you optimize with Google Analytics data.
- It allows connection with the main social networks.
- Finally we would like to mention this massive mail software and that it does not need any installation, then only the actual consumption of each channel that is used will be billed.
Some of the features of this tool are:
- Real-time evaluations.
- Continuous improvement with the incorporation of new functionalities.
- Customer service from Monday to Friday from 8am to 7pm.
- Personalized advice.
If you ask us which service to purchase, we opted for MDirector for its functionalities, its price, versatility and especially deliverability.